Second Cup announced the closure of one of its cafes in Montreal due to a horrific incident involving a franchisee associated with it. The woman was filmed performing the Nazi salute and repeating the phrase “the final solution is coming” during a pro-Israel demonstration.

The incident sparked widespread outrage on social media, as the woman appeared wearing a Palestinian scarf, sunglasses, and a medical mask, making it initially difficult to identify her. Later, she was linked to a café affiliated with “Second Cup” inside the Jewish general hospital in Montreal.

The company responded with a firm condemnation of these actions, stating that they do not align with its values and policies. It announced the permanent closure of the café and the termination of its relationship with the responsible franchisee. The company also affirmed its commitment to cooperating with local authorities, emphasizing its complete rejection of any hate speech or racist behavior.