An immersive event celebrating the life of Vincent van Gogh on "an unprecedented scale" has arrived in Glasgow, the capital of Scotland, where the Beyond Van Gogh exhibition starts today, July 11, until Monday, August 26, in Scotland, welcoming art lovers from all around Scotland with the best famous works produced by the renowned Dutch artist.

Although it bears similarities to an exhibition held by another company in the capital a few years ago, this type of exhibition has already captivated over five million people across the United States, Canada, and South America.

Thousands of tickets for the show have already been purchased, with the initial showcase period extended by three weeks due to "huge demand," and it’s easy to understand why people are excited, as the event transports attendees to a world filled with vibrant colors and Van Gogh's famous brush strokes.

The exhibition features over 300 masterpieces by Van Gogh, allowing both fans and newcomers to experience his creations in a new magical way.

By combining cutting-edge technology with a specially curated musical soundtrack, this event is designed to help people explore art in a modern new way that enhances the impact of Van Gogh's original artworks.

Visitors have described the immersive displays as "mind-blowing" and "breathtaking" when they were recently launched in Liverpool, attracting thousands of people over the weekend alone.

Immersive art is a form of creative expression that engages the viewer and effectively surrounds them, and it can be experienced either in person or through virtual means. The hallmark of immersive art installations lies in their ability to provide visitors with a meticulously designed multi-sensory environment.