The American electric car company Tesla has unveiled a series of incentive measures aimed at boosting its sales in China, amid intense competition with local companies such as "BYD".

Tesla stated in a post on the Weibo platform today that consumers who place orders to purchase the rear-wheel-drive Model 3 car and the Model Y SUV ready for delivery in the current March will receive an insurance subsidy of 8,000 yuan ($1,030).

Tesla also said it will introduce preferential financing plans for car purchases, as well as discounts on the prices of some car colors, according to Bloomberg News Agency.

Tesla pointed out that although these offers do not represent a discount in the official car price, the initial price of the two cars will be reduced through these offers to 237,900 yuan and 250,000 yuan for the two cars respectively.

It is noteworthy that Tesla lowered the initial price of the Model 3 car by 5.9% in January, as well as the price of the Model Y car by 2.8%, prompting competing companies to offer discounts to enhance their competitiveness, as BYD reduced the price of its "Qin Plus" car by 20% under the slogan "Making electric cars cheaper than gasoline cars".

Data from the China Passenger Car Association indicates that sales of new energy fuel vehicles, including electric and hybrid cars, declined by 30% last January compared to the previous month.