Soon, the era of being able to share a Netflix account with multiple people, whether they are family members or ex-partners, will come to an end.

The streaming giant had indicated that, starting from early 2023, it would launch a campaign against those who share their accounts with multiple people and implement fees for additional users beyond the primary account holder. As stated in its update to shareholders on October 18, Netflix said it would move forward with plans to "monetize account sharing," and primary account holders can create sub-accounts "for additional members" if they "want to pay for family and friends." This step comes after a pilot test of these fees in Peru, Chile, and Costa Rica earlier this year, where 2,380 Chilean pesos (3.36 Canadian dollars) were charged for Netflix subscribers, 7.9 Peruvian soles (2.72 Canadian dollars), and approximately 1,816 Costa Rican colón (about 4 dollars) per additional member, with a maximum of two additional members per account. Also, Netflix is offering an account transfer service, where those who have a profile on someone else's account can transfer their profile and keep all their viewing data, but they must register for their own subscription. In April 2022, Netflix informed shareholders that it was losing subscribers for the first time in 10 years, citing account password sharing as part of the problem. Also, in its latest Q3 earnings report, Netflix said it reversed this trend and gained 2.4 million additional subscribers between July and September of this year. In the same context, the platform will also launch a cheaper "ad-supported" subscription plan on November 1 in Canada, alongside Mexico, then roll it out more broadly during the month. These plans will be between 20 and 40 percent cheaper than current subscription prices, according to the Q3 report. In Canada, the new ad-supported tier will cost $5.99 per month.