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"Zara" issues a statement after being accused of mocking the martyrs of Gaza: We regret the misunderstanding

"Zara" issues a statement after being accused of mocking the martyrs of Gaza: We regret the misunderstanding

By Mounira Magdy

Published: December 12, 2023

The brand "Zara" issued a statement to its customers on its official Instagram page, saying: "After listening to the comments regarding Zara Atelier's recent 'Jacket' campaign, we would like to share the following with our customers. The campaign, which was designed in July and photographed in September, features a series of unfinished sculptures in the sculptors' studio and was created solely to showcase handmade clothing in an artistic context."

It continued, "Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created. Zara regrets this misunderstanding and reiterates our deep respect for everyone."

The statement sparked reactions from followers and customers of the famous brand, with one saying: "If it was photographed in September, and you knew it would be launched now, wouldn't you look at it and reconsider that it is inappropriate given what is happening?! You cannot blindly launch the campaign just because it was shot earlier - that's basic logic!!"

The brand "Zara" had faced rejecting reactions, as activists supporting Palestinians accused it of "mocking" the martyrs victims of the war on Gaza through an advertising campaign in which a model appeared wrapped in white plastic and surrounded by rubble, according to what the site "walesonline" mentioned.

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